AMD’s ARM Gambit: Eyeing The Next Server Revolution
When you play a game you can’t win, you have to change the rules. This is what is at the core of AMD’s move to embrace ARM. After two decades of unsuccessfully trying to be more than a distant number 2 to market leader Intel, AMD has started down a bold new path, one that increases their risk but also provides them with a credible way to get around Intel and to go where the market is going. But the firm that stands to win this competition may not even exist yet. Let me explain.
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