The Rise of Data-Driven Intelligence
Application-driven intelligence tends to focus on operational business processes. Data-driven intelligence tends to finally fulfill the needs of management information systems (an old term that fell into disuse because early OLTP and other systems were really not management information systems (MIS)) that aid in decision-making processes (which can be operational, tactical or strategic decisions) including both knowledge or information-acquisition as well as direct decision making. All in all, leveraging a data-driven intelligence lens in our world view expands our perception of where the role of data-centricity is going in IT.
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