EMC Greenplum Kills Big Data

The central conceit of Big Data suggests that it (the data) is a problem to be solved, but it isn’t. It is the resource. Yes the data needs to be collected and managed effectively, but that isn’t the goal. I think what Reed [Harper Reed, the CTO of Barack Obama’s 2102 campaign] was pointing to was that storage companies by nature focus on storage, much like tire companies focus on tires. But just like drivers want tires that contribute to vehicle handling and safety, the solution that a line executive is looking for rides above the data. It is the information—the answer—he or she can be given in order to get the job done well and in in a timely fashion.

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NOTE: This column was originally published in the Pund-IT Review.

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