With Social Collaboration, Start Small

It’s pretty clear that social collaboration tools, especially enterprise social networks, have been struggling to find wider corporate acceptance. Recent ESG research shows that the knowledge workers in general don’t see or anticipate social collaboration tools having much impact on their ability to collaborate. This lack of enthusiasm was seen across companies of different sizes, different roles, and between different industries. There have been success stories but Facebook-like social collaboration features are struggling to transition from the early adopters to the mainstream. In the survey, ESG found 40% of those respondents that had access to an enterprise social network never used it at all. Only 13% said they used it daily. That is clearly not the type of usage data one wants to see in software with “network” in the title.

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