Productivity From Your 3rd And 4th Line; And Partnering

It’s an exciting time of the year for hockey fans, as the quest for the Stanley Cup begins this week. Looking back at the most recent cup winners, (some favored, some improbable) getting productivity from the 3rd and 4th lines of offense seems to be the key to success. And just like in the technology business, getting productivity from partners who receive little (if any) touch from the vendor (the 3rd and 4th line) could be the difference in making the quarterly sales number on an ongoing basis.

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