Customers have been struggling with agility and scale when it comes to the cloud, said Manoj Raisinghani, Senior Director, WW Product Marketing, Cloud Automation Software and SaaS, HP Software. They’re asking for faster application development and the ability to respond more quickly, but they also want to minimize the amount of new expertise required, and keep costs the same, he said.
The world’s largest IT vendor has responded with what it calls the next generation of data center automation, orchestration and cloud management software. The four new offerings are: HP Operations Orchestration (OO) 10, which automates the execution of up to 15,000 simultaneous operations; HP Server Automation (SA) 10, which automates server life cycle management to increase utilization, while reducing manual administration; HP Database and Middleware Automation (DMA) 10, which automates manual database management tasks; and HP Cloud Service Automation 3.2, which provides service life cycle automation, utilization and financial management capabilities to manage and scale cloud services.
The portfolio of software and services helps to automate the complete life cycle of IT services—from routine data center maintenance delivery of business processes, said Raisinghani. By automating repetitive, manual and time-consuming operations, HP’s automation and cloud management software ‘minimizes complexities in heterogeneous environments and allows IT to focus on higher-impact activities to increase the overall value for the business.’
The company has been busy making cloud and datacenter-related announcements as it ramps up for next month’s HP Discover, its annual customer and partner conference. Two weeks ago it announced a new architecture for the datacenter, an SDN (software-defined networking) network fabric. A month ago it added to – and enhanced – its OpenStack-based cloud offerings, and also delivered on a new server platform, Moonshot.
There have also been multiple developments in the DevOps space over the last couple of weeks. While primarily focused on mobile app development, the issues of speed, agility and cost were all highlighted by CA, IBM as well as HP.
Raisinghani said a lot of the competitors in this space, i.e. IBM, BMC, VMware and Microsoft, can address part of the challenges, but nobody offers the breadth that HP does. The new offerings also allow the company to go after new markets, in addition to upselling and cross-selling to its installed base.
He said lines of business and smaller groups are now within reach. “For example with SA 10, we have a virtual appliance that installs within an hour, and manages up to 3,000 servers. That market is new, and we will be going after that market in a big way.”
By reducing the complexity involved in cloud, HP also believes this will significantly expand its channel partner play. This will make it much easier – and quicker – for its systems integrator and service provider partners, he said.
HP OO 10 is priced per orchestrated node. HP SA 10 and HP DMA 10 are priced per operating system instance. HP Cloud Service Automation 3.2 is priced per operating system instance and available as one package of 10 instances that includes HP SA and HP OO licenses. HP OO 10, HP SA 10, HP DMA 10 and HP Cloud Service Automation 3.2 will be available individually.