EMC 2of4: How To Put On An IT Industry Analyst Event

EMC World was a collection of best practices this year, not only by EMC but by the AR (analyst relations) team who put on one of the best events I‘ve ever attended. EMC‘s team does a better job than most in terms of connecting the analysts and company executives at multiple layers. Plus, the executives are prepped to balance nicely between being candid and providing too much information. Let me break both things down briefly.

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NOTE: This column was originally published in the Pund-IT Review

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