EMC World 1of4: Balancing Present Needs And Future Vision

Keeping one eye on the present and another on the future is commonplace to the point of cliché, especially at IT conferences. But most vendors emphasize the former point while inflating the latter with airy rhetoric. In contrast, EMC World 2013 finds the host company so firmly established in various traditional market leadership positions that it can set its vision toward and beyond the horizon.

An enormous sense of liberation can come with focusing on the future rather than being constrained by present concerns, but that requires a delicate and difficult balancing act for public companies answerable to shareholders. EMC has found a way to succeed via what the company‘s Chairman and CEO, Joe Tucci, calls a federation of highly focused, strategically-aligned organizations, including EMC, VMware, RSA and, now, Pivotal.

EMC World 2013 offered insights into a company whose strategic vision and execution have been mostly exceptional. How the various organizations in EMC‘s federation proceed and where they eventually arrive is not entirely set in stone. After all, not all hopes succeed, nor do all plans bear fruit. But if EMC‘s past efforts provide a litmus test result, the company‘s view of and plans for the future should be taken seriously.

For more information, EMAIL charles@pund-it.com

NOTE: This column was originally published in the Pund-IT Review.

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