The Powerful Magic Of Blackberry

Blackberry and Apple have a great deal in common. Both have had solid fan bases, both companies lost their way for a period of time and needed a turn around, and both companies had an iconic, unique product that founded their respective industries.

You could also argue that both companies’ failures were largely caused by trying to chase another firm. For Apple it was Microsoft/Dell initially and for Blackberry it was Apple. Ironically Apple appears to be repeating that mistake, as they appear to be chasing Samsung at the moment, while Blackberry is going back to being Blackberry. This suggests that Apple is waning while Blackberry is waxing, and that could be great news for business users.

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NOTE: This column was originally published in the Pund-IT Review.

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