HP Stakes Out Hybrid Cloud Leadership, Launches Open OS

HP says new research indicates 75% of enterprise IT will be delivered across private, managed and public clouds by 2016, half of the respondents believe that open standards are important in the emergence of cloud computing, and 43% said that finding the right partner to get them started was a barrier to cloud adoption. To help address these opportunities, this week the company unveiled a number of product, service and financial offerings highlighted by the Cloud OS, an OpenStack-based architecture for its Converged Cloud.

“The reality is that customers want hybrid,” said COO Bill Veghte. “We set out to build the cloud that enterprises rely on.”

Only HP has the portfolio and expertise that combines the innovative power of open systems with enterprise-grade manageability and security, he said. “The result for customers is a cloud that enterprises can rely on.”

Cloud demand – and spending – is exploding ($109 billion in 2012, up 20% from 2011), especially on hosted private cloud (HPC) services, a market that is growing at more than 50% a year, and will exceed $24 billion in 2016. HP’s success – and that of its competitors like Amazon, IBM, Savvis and Rackspace – requires achieving leadership in cloud services,” stated IDC’s Robert Mahowald, Research Vice President, SaaS and Cloud Services. “Quite simply, vendor failure in cloud services will mean stagnation. Vendors need to be doing everything they can — today — to develop a full range of competitive cloud offerings and operating models optimized around those offerings.”

Key cloud concerns include security, vendor lock-in, complexity, and reliability, said Veghte. Customers are saying “I need a steady pair of hands that has experience.”

HP’s objectives for its cloud portfolio were choice in delivery models and platforms, and use of open standards wherever possible, he said, and this week’s announcements were the company’s most significant around the converged cloud.

“We are announcing a cubic boatload of innovation,” he said. “Customers are excited about the building blocks, but they want to know about how!” More than 5,600 customers are already on the journey to cloud with HP, he added.

While Cloud OS is OpenStack-based, it’s been enhanced with different layers and plugins on top, said Saar Gillai, SVP and GM, HP Converged Cloud. “We have already vetted Cloud OS on many of the products we’re selling.” Unlike OpenStack, Cloud OS is simple to get up and running, has an enhanced service lifecycle, and is optimized for hybrid delivery, he said.

In addition to the OS, the company also announced an easier way to get up and running on its private cloud offering. The HP CloudSystem Enterprise Starter Suite ‘provides a rapid way to get started with application cloud services, and reduces up-front costs by up to 20% percent with the bundled offering. Taking the next step in its server revolution, the Moonshot servers will be shipping with the OS, and customers interested in evaluating the benefits of an OpenStack-based architecture for their cloud needs, HP is offering HP Cloud OS Sandbox for experimentation at no cost.

The new Converged Cloud Professional Services Suite includes HP Converged Cloud Support, HP Cloud Design Service, HP Cloud-ready Networking Services, HP Proactive Care for CloudSystem, and HP Cloud Security Risk and Controls Advisory Services, as well as enhancements to HP Applications Transformation to Cloud Services. Standing out from the new financial services announcements was Capacity on Demand for HP CloudSystem, which enables customers to gain immediate access to a 30% technology buffer of computing capacity while managing up-front and operational costs.


Author: Steve Wexler

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