EMC is continuing its monthly update pace for its Syncplicity enterprise file sync and sharing solution with improved usability, stronger security and enhanced IT control. The need for a monthly release cadence comes down to a pretty simple issue, said EMC’s Jeff Schultz, Head of Marketing, Syncplicity Business Unit.
“IT is in a race to provide managed solutions for file, sync and share in the enterprise. Users are going around IT, using Shadow IT, basically finding solutions for themselves if IT won’t.”
Essentially, we’re in a world where enterprise solutions need to be innovating at this pace with what’s going on in the consumer world, because if they don’t users will put the enterprise at risk, he said. “We’re doing this in partnership with our enterprise customers.”
Another key difference between Syncplicity and traditional enterprise software is that it is a cloud-based service, while still giving customers the ability to store files on premise, said Schultz. “It allows us to do this innovation cycle… almost without any interaction with our customers… they just show up.”
The enterprise OFS market is growing explosively. “All of our metrics are on a skyrocketing trajectory,” he said. “It’s a great time for the online file sharing market.” Enterprises are really looking at enterprise solutions, and it’s really only in the last year that they are starting to see enterprise alternatives to what has been a consumer-driven market, said Schultz.
The Enterprise Strategy Group, which has been following this market for more than a year, said the Online File Sharing and Collaboration, or what they affectionately call OFS, market, is moving at a lightning fast pace with seemingly new entrants and new features added every week. ‘Over the last 18 months, the OFS market has boomed — ESG has gone from covering 8 vendors to 50+ and counting.’
ESG said this is a land grab market with release cycles averaging between 4-6 weeks. ‘Vendors are in an arms race to “out-feature” competitors—vendors come in from varying spaces (mobile backup, MAM , security, etc.) and come with different use cases/feature sets. Customers are demanding features and vendors are rushing to add/integrate them.’
Back in March EMC added a third version of its sync-and-share solution, Enterprise Edition (EE), joining the consumer and business versions of the OFS technology it has been selling since it acquired Syncplicity last May. At last month’s EMC World, the company announced the ability to use both private and public clouds simultaneously, automatically optimize storage utilization and performance, and adhere to security and regulatory compliance requirements based on user and content types, would be available later this year.
One of the new features, Syncplicity Secure Send, enables users to send large files to internal and external recipients directly from their local machine with no extra steps. Simply right click on the file and Syncplicity will automatically generate a unique link with optional security features such as adding passwords, restricting access, and tracking downloads to ensure sensitive material is viewed in a timely manner and remains protected.
The other big addition is Syncplicity for Good apps for iOS and Android devices, enabling users to take advantage of Good Dynamics’ enterprise-grade mobile device management (MDM) features. This allows data to reside in a FIPS compliant container on the mobile device, and IT to enforce policies such as applying application passcodes, device restrictions, and file actions to an approved set of third party apps in the Good ecosystem. EMC is also providing federated identity management through Active Directory integration with OneLogin and Ping Identity for single sign-on and automated user provisioning solutions.
Larger enterprises are looking for increased, and better integrated, security, said Schultz. Adding IT policies is just part of EMC’s DNA, he added.
Looking ahead, he said the already strong focus on a mobile-first approach will accelerate. The other area to watch will be bridging the gap between users and security. “Expect more tie-ins with Documentum, security and regulated industries.”