Brace Yourselves…A Seismic Shift In IT Buying Is Underway

Recently, ESG completed a research study of corporate knowledge workers from small, medium and enterprise companies across North America. One of the key findings of the research was the changes in how applications are purchased by end-users, and the tremendous impact this will have on the way vendors and their partners sell to that new class of buyer. Note: More than 40% of our respondents are now either influencers or decision makers!

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