Bringing analytics to the people who can use it continues to be a challenge — only 30% of potential users in an organization adopt CIO-sponsored analytics tools – but Tableau Software wants to change this. The BI software developer intends to broaden the user base with an easy-to-use, affordably priced ($500 per user per year) SaaS or hosted version of its Server offering, Tableau Online.
“We believe we can help more people use data in a simple way, improve how they do their job,” said CMO Elissa Fink. “This is a very large step forward for us. It’s a great way to get online fast and get started in minutes… help people see and understand their data, in an easy-to-use, fast way.”
There’s a lot of money being spent on business intelligence and analytics, with sales expected to grow to $13.8 billion this year, and $17.1 billion by 2016. In an earlier interview, Fink said there is a clear link between financial performance and the broad use of data by employees.
“Data-driven companies outperform their peers financially,” said Fink. Companies are more than three times more likely than average to rate themselves as substantially ahead in financial performance when they rate themselves as substantially ahead of their peers in their use of data, according to an Economist Intelligence Unit study.
However, even when you can bring analytics to the people who can use it, problems remain. One of the problems is that companies have far more data than people have time, and the amount of data that is generated every minute keeps increasing, said Gartner. Other challenges include a perceived skills shortage, and confusion about the meaning and implications of Big Data and analytics.
Earlier this month Boris Evelson, VP, Principal Analyst, Forrester, cautioned that in the modern world, one cannot leave technology to technologists. “In BI, this is especially challenging and critical with the added complexity of increased business involvement. Unlike other enterprise IT applications, where business and IT partner, in BI the business owns many BI components and work streams. In the world of BI, technology is everyone’s job.”
The transition to BI and analytics as an integral part of business is well underway, according to Gartner. It predicts analytics will be adopted by 50% of potential users by 2014, and 75% of potential users by 2020. “Post 2020, we’ll be heading toward 100% of potential users and into the realms of the Internet of Everything,” reported Principal Research Analyst Dan Sommer.
Tableau Online users can be up and running in just minutes, and add users in a few clicks, said Fink. It’s secure, scalable and requires no infrastructure or IT support, she added.
For a free trial of Tableau Online, CLICK HERE.