Off The Beach – Back To The Business Model

In short, technology is nice – but assuming that you have a “better way” to do something that can already be done some “less better” way by spending money with some incumbent vendor – your road to success will be brutal and statistically rare. I’m glad you have a better mousetrap, but history is littered with the carnage (or lack thereof in this metaphor) of better mousetraps.

But, if you have a better mousetrap – or (gasp!) sometimes a technically INFERIOR mousetrap – combined with a disruptive business model you have a far better chance of upsetting the status quo – or, better yet, the money flowing from the customer to the incumbent.

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