AMD Puts High Performance Video Gaming Back On The Map

Video games have gone through a rather painful decline over the last decade, largely as a result of a number of key factors. Those include Microsoft’s shift from PC Gaming to the Xbox, which crippled the former market’s vendors and developers. Then, every game console maker trying to milk their aging products for too long a time crippled that market, as well. On top of this, the huge focus on quick revenue from tablets and smartphones pulled game developers to those platform,s but most, particularly on Android, have found profits all but nonexistent.

There still is interest in great high performance games, but getting the money, often hundreds of millions of dollars, to develop them has been problematic. But in Hawaii last week, AMD showcased their strategy and plans to restore performance gaming to power, and it was all about developers, developers, developers.

Finding a Lever

In short, AMD’s strategy is to connect game consoles (mostly Xbox One and PS4) and PC gaming together at the hip so that titles developed for any one of these platforms can be simply ported to the others. What makes this strategy important is that it should significantly lower the development cost across all of the platforms, significantly raising the potential revenue for the games and their developers, as the customer base potentially cuts across all three segments. If you can drive the costs out of great games, particularly for porting, and dramatically increase their potential market, developers should come back.

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NOTE: This column was originally published in the Pund-IT Review.

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