MDM, MAM And MCM Combo Tackle Enterprise Mobility Management

AUSTIN, TEXAS: While Dell World 2013 doesn’t kick into high gear until tomorrow morning when CEO Michael Dell gives his keynote, the company isn’t wasting this opportunity, with a number of storage announcements yesterday, and what it calls a unified Enterprise Mobility Management launch today. EMM combines mobile device management (MDM), , and with a secure remote access gateway () to establish secure endpoints. Dell also made a variety of security, and announcements.

Customers have been grappling with growing complexity as mobility has further complicated the different approaches to business productivity, said Tom Kendra, VP & GM, Software Group, Dell. The launch of EMM provides customers with a significant opportunity to streamline mobility management while preserving their ability to drive ongoing innovation.

Dell’s approach is pulling together security and management technologies that we’ve acquired and built, he said. EMM is just a start on the journey to mobile enablement, added Kendra. The company is uniquely positioned to address this opportunity because of its combination of management and security expertise, he said.

Neal Foster, Executive Director, Integrated Solutions, added that the core problem they’re seeing is the complexity of the security models. Dell has done a lot of research around the main stakeholders – end users, line of business and IT decision makers – and their different requirements, he said.

“The end user… has a pretty significant aversion to giving up their device to be centrally managed by an IT organization.” However IT is responsible for protecting the organization, so something has to give.

Dell’s approach is the notion of the container, he said, providing an environment very similar to how Facebook and other apps are downloaded today. “The application itself provides a secure environment,” said Foster.

Mobile computing (i.e. ) growth is just exploding. Smartphones and tablet sales expected to pass the billion mark this year; mobile enterprise infrastructure software and services are growing at a compound annual growth rate of 16.3%; and mobile device management enterprise software solutions are roaring along at a CAGR of 31.43% over the period 2011-2015. Large and/or regulated enterprises tend to fall into the mobile data protection (MDP) market, which Gartner describes as having two primary purposes — first and foremost, to safeguard user device data by means of encryption and access control; and second, to provide evidence that the protection is working. In its Magic Quadrant for Mobile Data Protection, released in September, Gartner estimated MDP seat sales were up slightly higher, 45 million, over last year’s 43 million. The three-year cumulative seats sold (2010, 2011 and 2012 combined) are estimated at 119 million.

While mobile device sales are soaring, adding to the installed base of 1.045 billion connected devices units, software downloads are dwarfing these figures. An estimated 70 billion mobile apps are expected to be downloaded in 2013.

A recent survey from Citrix has identified mobility as a top priority for the enterprise. Most (71%) believe mobility is a top priority, but 63% believe it to be the greatest factor in helping their organization gain a competitive advantage. Of the organizations surveyed, approximately half have implemented technologies to support mobile devices, with 48% using MDM and 47% using MAM.

Just over a month ago Dell’s software group announced new mobility offerings, including SonicWALL secure mobile access solutions embedded with Windows 8.1. It said there is a growing need to unchain IT from their desks, and that IT must embrace new support models and mobile-enabled tools to secure, manage and maintain devices that don’t fit naturally into traditional service and support structures.

At that time Jon Oltsik, Senior Principal Analyst. Enterprise Strategy Group, noted that the company has a strong position and a treasure chest of resources to bolster its integrated approach to endpoint security. However, he added that to succeed with the Global 2,000, Dell must: sell high in the enterprise; expand the offerings with things like vulnerability scanning, patch management, and a security-centric endpoint asset/configuration database over time; embrace and extend its management purview to non-Dell devices as well; and integrate with SonicWall, SecureWorks, and a partner ecosystem.

Dell also announced additions to its Connected Security lineup in late October, intended to address the security and compliance challenges of BYOD, cloud, network security and compliance. Security is a hot market, with almost all (92%) Forbes Global 2000 companies reporting data breaches in the last 12 months. The estimated average cost of noncompliance is $13.7 million for global organizations.

One of the new spending reports put this year’s mobile device and network security market at $9 billion, but growth is forecast to exceed 20% compound annual growth for the next 7 years, in an IT market growing at 3-4% per year. Gartner offers a much lower forecast for the enterprise network security equipment market, but even at 7% CAGR over the next five years, that will still make it a $11.4 billion by 2017. Throw in services, and this market is expected to reach $67.2 billion in 2013, up 8.7% from 2012, and exceed $86 billion in 2016.

Under The Hood


To be sold as an annual software subscription license starting in Q1 2014 in the US and Canada, Dell EMM blends security technologies, new digital workspace applications and a flexible deployment model with mobility services to help expedite time to value. It features:

-Dell IP from SonicWALL, , and Wyse to address security and encryption, policy management, user self-service and compliance reporting requirements;

-secure remote access from SonicWALL SRA and encryption from Dell Data Protection;

-Dell Data Protection I Virtual Edition, a virtual management server and console app for VMware that allows customers to quickly and easily deploy and manage end point protection; and,

-container-based workspace apps to ease BYOD management and secure adoption, i.e. Dell Mobile Workspace and Dell Desktop Workspace


-the integration of Dell Enterprise Single Sign-on with the Dell Mobile Clinical Computing solution for healthcare environments;

-the integration of Dell Defender and Dell SonicWALL Secure Remote Access simplifies deployment of with the Secure Sockets Layer virtual private network (SSL VPN);

-the integration between Defender and Dell Cloud provides two-factor authentication for administrators managing Dell cloud instances;

-the connection of the KACE K1000 Systems Management Appliance with technology from Dell Authentication Services streamlines operations by enabling Active Directory-based single sign-on for KACE end users and administrators, who now can use a single credential and password to log in to Active Directory just once; and,

-the connection of Privileged Password Manager and Privileged Access Suite for Unix with the new InTrust enables organizations to correlate a user’s privileged activity with their general user activity for a full picture of what they are doing with their access

Data Protection:

- features a new web-based GUI, significantly enhanced scalability, and tight integration with the new ;

-DR6000, to be sold in addition to the existing DR4100 appliance, offers more than double the raw capacity, significantly enhanced speed and scalability, and new global management capabilities that give administrators the power to manage all of their DR appliances from one console; and,

-NetVault Backup pricing starts at $2,700 USD per terabyte of front-end data; DR6000 starts at a list price of $58,000 for 9TB of usable capacity; both will be available worldwide in the first quarter of 2014.

Application Performance Monitoring:

Although the beta program isn’t expected to start until February, the upcoming launch of Dell’s APM SaaS solution signifies the company’s move into Software as a Service for application performance monitoring. Called it’s first commercial self-serve APM solution, the new offering will:

-deliver insight into ─ and visualizations of ─ web and mobile application performance through built-in analytics and machine learning capabilities;

-provide time to value in minutes with no setup effort required; and,

-identify the most relevant alarms based on impact to business results, and find the “needle-in-the-haystack” answers to performance problems.


DISCLAIMER: I am attending this event courtesy of Dell as an “invited guest”, and Dell has covered my travel and expenses (air fare, hotel and meals).


Author: Steve Wexler

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  1. Enterprise mobility issues will continue to challenge organizations as mobile devices play a greater role in our lives. That’s why so many major IT players are offering solutions to address security and device management issues.

    Does mobile computing come with headaches? Of course it does. However, security issues and IT management headaches (how do I support all those devices?) can be addressed by using HTML5 technologies that enable users to connect to applications and systems without requiring IT staff to install anything on user devices. For example, Ericom AccessNow is an HTML5 RDP client that enables remote users to securely connect from iPads, iPhones and Android devices to any RDP host, including Terminal Server and VDI virtual desktops, and run their applications and desktops in a browser. This enhances security by keeping applications and data separate from personal devices.

    Since AccessNow doesn’t require any software installation on the end user device – just an HTML5 browser, network connection, URL address and login details – IT staff end up with less support hassles. Employees just open their HTML5-compatible browser and connect to the URL given them by the IT admin.

    Visit for more info.

    Please note that I work for Ericom

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  2. Although your article title says MDM, MAM and MCM – I don’t see a lot of content on Mobile Content Management. And in a broader discussion – outside of IT TNA – this subject seems to be lacking, purposefully obfuscated or at least “under the radar” of most analyst (Gartner, IDC, Forrester, …).

    In certain industries, MCM or MC & Compliance M (MCCM) is an accelerating trend. While MCM can be considered a subset of file synchronization and sharing – which does receive literary significance, highly regulated industries have the added complexity of mandatory distribution, consumption and interaction of content on mobile devices. Aviation, Aerospace & Defense, Health Care, Finance & Banking, TelCom, Energy (Oil, Gas, Nuclear), etc… are all grappling with distributing forms, records, technical content, operational content, etc… to mobile workers which must be up to date and in Compliance with ever changing business regulations and industry / company content standards (e.g., ATA I SPEC2200, ASD S1000D, ATA SPEC2300 in the aviation, aerospace & defense industries or HIPPA in the Health Care & Insurance industry).

    Synchronizing and sharing files (doc, ppt, pdf, eieio) – easy but potentially expensive due to data transmission costs for large organizations – thus incremental publishing of content fragments or XML is seeing considerable interest and uptake.

    The ability to report or prove to regulators that said content was “in accordance with” on time – or complied with – on time – not so easy.

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