CES: Why? Part 2/2
The Consumer Electronics Show (CES) was amazing this year, with tons of content in breaking new categories like Wearables, 3D printers, advanced cars, 4K TVs and home automation. However, there seemed to be no real connection between the amount of money companies paid for their space and the publicity and business they generated. For instance, China-based companies had a huge presence this year, but hardly anyone spoke about their products or even their presence. Intel’s booth had far better placement than competitor Qualcomm, but Qualcomm appeared to pull more ink. But that was for its Formula E electric race car, not the company’s core mobile business.
That said, CES does provide an opportunity to touch buyers and to drive interest in upcoming products, but there are so many announcements and meetings, I question whether there is enough retention of what is presented to justify the cost. This suggests a far different strategy than most are executing.
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NOTE: This column was originally published in the Pund-IT Review.