EMC Reinvents ECM, Combines Structured & Unstructured Data

With a mix of new and already-shipping products EMC’s Information Intelligence Group is looking to extend its Documentum enterprise content management platform beyond its ECM roots, said David Mennie, Director of Product Marketing, IIG. “InfoArchive, it signals a push into the information management space.”

He said increasingly the division between structured data and unstructured content is blurring and InfoArchive is designed to bring both into a single architecture, and is one of the few products out there that does so. “That really unlocks a whole pile of use cases.”

These use cases include application decommissioning, where legacy applications are kept around strictly for compliance purposes for 10, 20 or more years. “That’s really expensive… customers can save a ton of money” by getting rid of those applications.

Mennie said there are products out there that do a great job in unstructured data like emails, but not so many that do both structured and unstructured together. “We allow you to do both in a structured archive.”

In his blog about the announcements, IIG head Rohit Ghai, SVP & GM, Products and Solutions, wrote EMC has significantly advanced its portfolio to address the next generation of ECM. InfoArchive gives its enterprise customers “a powerful, low-cost, easy-to-use archiving platform, but with one game-changing twist: It allows both structured and unstructured data to be consolidated into a single data repository. This means customers can easily retire their legacy applications knowing any type of information can be securely archived and retained.”

The new tool also enables “live archiving,” to deliver higher performance out of mission-critical applications by moving inactive data to a much more cost effective archive. In addition, this information can be viewed or served back to a web portal or application in real-time unlike traditional passive archives, he said.

Captiva Toolkit, which is included with , converts any device equipped with a camera into a data-capture device. Mennie said EMC has a “-first strategy with the products we bring to market,”and the toolkit allows developers to customize apps to do things like on-device image processing, instead of having to send it back to a server for processing.

The announcements also included:

-Documentum 7.1 platform offers increased scalability with new 64-bit architectures on Linux/Unix, while easing deployment and administration;

-Documentum xCP 2.1 boosts agility and enables the creation of cloud-based solutions;

- delivers more than 30 enhancements, including intelligent URLs that provide access to content and allow other actions to be initiated such as business processes and approvals;

- delivers an in-house eDiscovery tool with scalability of up to 1B indexed files for early case assessments of a litigation proceeding; and,

-new versions of for integration with Syncplicity, , and .

According to the latest numbers (2012) IIG is the smallest component of EMC’s portfolio ($21.7 billion) at $640 million. Information Infrastructure tops the list ($17B), followed by Information Storage ($15.5B), VMware Virtual Infrastructure within EMC ($4.5B), and RSA Information Security ($850M).

Overall, Mennie believes these announcements open up new opportunities for EMC and should appeal to a much broader audience than its traditional footprint. “This is a very product-centric release… (but) we’re very focused on providing turn-key solutions”.

A lot of that future success will be driven by the company’s partners that have already contributed to the more than 90 certified solutions built on top of the Documentum platform. “These are the foundational products that our customers, partners and ourselves build solutions around.”

EMC is trying to get its customers up and running quickly, on premise, virtual, or in the cloud, he said. In the near future the company will be significantly extending its offerings for verticals like life sciences and healthcare. It is also making a significant push into the public cloud. “The strategy is all about to pivot from to public cloud, SaaS… from products to solutions”.

Author: Steve Wexler

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