Gauging Market Momentum: IBM PureSystems

While often valuable, raw sales figures tend to lack the details and insights necessary to fully evaluate an IT solution’s market success and progress. That is particularly the case in new solutions that customers are still getting to know and understand. In the case of ’s , the portfolio’s rapidly growing sales in over 100 global markets suggest that customers like what they see and experience from IBM’s integrated platforms.

But the company’s recent quarterly update colored-in those financial figures and helped to demonstrate how the PureSystems cause has also been taken up by IBM’s ISV partner and reseller communities. In a real sense, that may be the most important issue to consider regarding IBM’s PureSystems efforts. As the market and demand for technology becomes increasingly global and diversified, there are few if any vendors who can fully or truly go it alone.

By creating an innovative platform that also contributes to the welfare and well-being of partners ranging from specialty ISVs and resellers to , IBM has made PureSystems a solution that is bettering businesses and lives worldwide.

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NOTE: This column was originally published in the Review.

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