IBM Pulse 2014 (Part 2 of 3): IBM Transforms Itself

All-in-all, I like the direction that the new Pulse event has taken. It is now a broader technology solutions event that showcases IBM product offerings in cloud, analytics, social and mobile environments. Given the success of Pulse 2014, I’d like to see the company eliminate their large specialized events around collaboration, analytics, storage, and more – and instead stage this type of event twice a year at various locations around the world. By doing more combined events, my belief is that IBM customers would get a more solutions-focused view of how all the company’s technologies work in concert – and this more focused, integrated view could go a long way to helping IBM customers build their enterprise strategies in the future.

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NOTE: This column was originally published in the Review.

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