If I Were the Next CEO of Symantec
As you’ve probably noted by now, Symantec just announced that CEO Steve Bennett is out and is being replaced by board member Michael Brown on a temporary basis. The board will now conduct a search for a permanent CEO.
Under Steve Bennett, Symantec announced a new strategy called, “Symantec 4.0,” intended to streamline the organization, cut costs, and push organic innovation. A good plan, but my guess is that things weren’t moving forward as fast as the board wanted so it decided to make a change. As an outsider, it did seem like Symantec circled the wagons, focused on internal operations, and kept its eyes off the market. Thus, the company now looking for its fourth CEO in the past five years.
So what should the next CEO of Symantec do? I’m pretty sure that Symantec’s board won’t be calling me to set up an interview, but if I took over as the next CEO of Symantec, I’d push the company to:
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