IBM’s Mainframe50: Letting Customers Tell the Story (Part 3)
At a recent event in New York City dubbed Mainframe50, IBM celebrated the 50th anniver-sary of its mainframe architecture. In the computer industry, 50 years of development on a single architecture is something to be extremely proud of – but in the technology world, a technology that is two years old is sometimes considered obsolete. So as IBM relayed its 50th anniversary message, it faced an interesting challenge: how to laud half a century of mainframe achievements without making it look like old technology.
The way that IBM approached this challenge was two-fold: 1) getting customers to discuss their mainframe experiences over the years (demonstrating the longevity and business criticality of the mainframe platform); and, 2) showing how the System z mainframe will continue to be an “engine of progress” in the future.
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NOTE: This column was originally published in the Pund-IT Review.