The True Chasm Yet to be Crossed for Big Data

Every vendor, customer, and channel player has a common problem with the market today. They don’t know how to build a complete solution. There are literally hundreds of companies with products and services being positioned as “ platforms.” I know this is true, I have a list of each.

At the top level, an elevator pitch of value, the sales and marketing stories all sound the same. Exactly the same promises are made: transform your business, be data-driven, understand your customer more deeply, run operations better, faster, and cheaper than ever before. “All well and good,” you say, “admirable and desirable goals, but how do I do this?”

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