Advanced Malware Detection and Response and… on the Rise
Think about all of the cybersecurity industry activity with advanced malware detection and response and what comes to mind? Most people would probably focus on technology vendors like Bromium, Cylance, Damballa, FireEye, and Palo Alto Networks since these firms have garnered headlines, raised vast fortunes of VC funding, and even pushed through successful IPOs.
Yup, all of these technology vendors seem to be doing just fine, but there is another parallel success story in play – albeit a rather stealthy one. Advanced malware detection and response services revenue is actually growing at about twice as fast as product revenue. Much of this growth is coming from the midmarket but enterprise organizations are also jumping on the bandwagon. According to ESG research, 60% of enterprise organizations already working with professional/managed security services have increased their use of these services “substantially” or “somewhat” over the last 2 years.
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