Citrix Synergy 2014: A More Serious Market Player

It’s hard to attend a Citrix event and not walk away impressed by the quality of Citrix’s employees, their attentiveness to customers, and the company’s solid alignment of technology with current and planned market requirements. Citrix is in an interesting situation. The company seems to maintain a VERY strong association with a long history of its ability to deliver applications (think back to the days of Citrix Presentation Server) and is not receiving full credit for everything they can deliver to customers today. The market also seems to forget or neglect the fact that Citrix has been in business for 25 years and has enormous experience solving some of the toughest application delivery challenges companies have faced. Citrix has also made some solid acquisitions in these years to fill in technology gaps and capture new markets to align with corporate IT needs.

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