Channel Partner Battle Royale
I’m not talking about the latest UFC event, but the conflict channel partners deal with each day when it comes to solving customer problems – Do I sell a pre-configured integrated computing platform (ICP) like so many of my competitors? Or, do I differentiate my business by creating a Best-of-breed stack on my own that shows unique value to my clients? Our latest research (Channel Partner Transformation: Selling Cloud Services) shows, channel partners are pretty split in between the two options. But they do realize that end-users are responding to vendors’ education and outreach about ICP solutions, and 4 of 5 partners believe that over 25% of their revenues will come from ICP solutions within 2 years, if not sooner.
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