Channel Partner Battle Royale

I’m not talking about the latest UFC event, but the conflict partners deal with each day when it comes to solving customer problems – Do I sell a pre-configured () like so many of my competitors? Or, do I differentiate my business by creating a Best-of-breed stack on my own that shows unique value to my clients? Our latest research (Channel Transformation: Selling Cloud Services) shows, channel partners are pretty split in between the two options. But they do realize that end-users are responding to vendors’ education and outreach about solutions, and 4 of 5 partners believe that over 25% of their revenues will come from solutions within 2 years, if not sooner.

To read the complete article, CLICK HERE

Leave a Reply