The Problem with Facebook: It’s Not Social

I’ve been struggling to understand the news that attempted to modify the moods of its users without their knowledge or permission. The reason for my struggle is that a so- cial company should naturally not want to do this. Your users should be like your friends.

In fact you call them friends in Facebook, and you’d never betray friends (at least not hun- dreds of thousands of them) on purpose. But Facebook treated its “Friends” like things, not people, and this got me to realize that Facebook isn’t really “,” that it didn’t even

start out being social, and while its initial success had strong social elements, the mature service has eliminated most of them. Let me explain because I think the problem with Face- book is that it’s a fraud and I’m not sure any other major “Social Network” is any better.

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NOTE: This column was originally published in the .

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