Dr. Peter Venkman: This city is headed for a disaster of biblical proportions.
Human sacrifice, dogs and cats living together… mass hysteria!
IBM and Apple have just announced a partnership intended to transform enterprise mobility, which should be a great deal for both companies. IBM, the poster child for enterprise IT, no longer sells end-user devices, and Apple, which single-handedly reinvented the device market, succeeds in the enterprise market in spite of itself. So according to my basic math skills, one plus one should at least equal two, maybe even three or four!
-new AppleCare service and support offering tailored to the needs of the enterprise; and
-new packaged offerings from IBM for device activation, supply and management.
“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Tim Cook, Apple’s CEO, in a prepared statement. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”
“Mobility—combined with the phenomena of data and cloud—is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions,” said Ginni Rometty, IBM Chairman, President and CEO. “This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM’s leadership in analytics, cloud, software and services. We are delighted to be teaming with Apple, whose innovations have transformed our lives in ways we take for granted, but can’t imagine living without. Our alliance will bring the same kind of transformation to the way people work, industries operate and companies perform.”
The two companies have worked together in the past, but had little to show for it. Kaleida Labs was created to produce a cross platform multimedia platform; they also partnered on the Taligent operating system, and formed the AIM alliance with Motorola for the PowerPC platform. These initiatives all lived and died relatively quickly in the ’90s.
Hopefully – at least for IBM and Apple shareholders – the relationship which got off to a rough start 30 years with the incredible 1984 Big Brother TV commercial, will achieve better results. Of course 1984 was also the year of the movie Ghostbusters, which brought us such dialogue as “disaster of biblical proportions” and “dogs and cats living together… mass hysteria!”
The Fiddly Bits (& Bytes)
Apple and IBM are working together to deliver the essential elements of enterprise mobile solutions:
-Mobile solutions that transform business: The companies will collaborate to build IBM MobileFirst for iOS Solutions—a new class of “made-for-business apps” targeting specific industry issues or opportunities in retail, healthcare, banking, travel and transportation, telecommunications and insurance, among others, that will become available starting this fall and into 2015.
-Mobile platform: The IBM MobileFirst Platform for iOS will deliver the services required for an end-to-end enterprise capability, from analytics, workflow and cloud storage, to fleet-scale device management, security and integration. Enhanced mobile management includes a private app catalog, data and transaction security services, and productivity suite for all IBM MobileFirst for iOS solutions. In addition to on-premise software solutions, all these services will be available on Bluemix—IBM’s development platform on the IBM Cloud Marketplace.
-Mobile service and support: AppleCare for Enterprise will provide IT departments and end users with 24/7 assistance from Apple’s award-winning customer support group, with on-site service delivered by IBM.
-Packaged service offerings: IBM is introducing IBM MobileFirst Supply and Management for device supply, activation and management services for iPhone and iPad, with leasing options.