The Apple and IBM Partnership: Missed Opportunity
IBM needed to and did communicate that they have a reliable infrastructure and business model backing up iOS. Although IBM did speak of 100+ new native iOS applications that will leverage big data and analytics, these applications will only begin to surface in the fall of 2014. It’s a shame that IBM didn’t spend more time addressing the framework now in place to support development of these applications or provide some commentary on how innovative these applications will be. This was clearly a missed opportunity for IBM because a preview of how clever new applications that leverage mobility features (voice, touch, push, and LBS) in conjunction with the IBM/Apple premium branding would transform the enterprise would have generated the unique story that IBM was looking for.
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