IBM and Apple Partner: Now Comes the Hard Part

For their recently announced collaboration, and on paper make perfect partners. One is nearly exclusively a consumer electronics company and the other is nearly exclusively an enterprise provider of back end solutions. In other words, the pair closely fits the model for best partnerships; those that have very little overlap and where each’ members goals are closely aligned.

But while it is often really easy to announce a , the hard part is to actually work together. IBM is clearly willing to participate after some hard years where they have been pounded because they no longer have an end to end product line. Apple isn’t likely as motivated. They haven’t had to do a layoff, their valuation though reduced is still strong and it is likely that only their CEO is feeling the pressure to pursue new avenues, primarily because he isn’t Steve Jobs. Unfortunately, that’s a problem IBM can’t fix.

Let’s talk about this.

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NOTE: This column was originally published in the .

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