InsightSquared Applies Analytics to SaaS Applications
Think big! That is what we are being asked to do with big data which is all well and good. But sometimes thinking “small” in the sense of a focused analytics effort can deliver positive benefits, such as improving win rates for sales representatives in conjunction with a customer relationship management (CRM) application. InsightSquared offers highly targeted analytics capabilities for selected SaaS applications that are designed to enable customers to derive precisely those benefits.
Think of the Sales Function as an Illustration
Let’s take salesforce.com management as an example. InsightSquared is an official ISV partner of salesforce.com, and while its SaaS solutions are very popular, salesforce.com’s focus is not on analytics. Thus, InsightSquared offers analytics that can enhance and add value to the salesforce.com user experience.
Of course, InsightSquared offers a broad range of other analytics reports. Those include forecasting sales using historical win rates and pipeline management that examines cur-rent opportunities pursued by sales representatives and stages in the sales lifecycle. What all this does is facilitate the interaction of sales managers and representatives to be more productive in the process of generating revenues.
For more information, EMAIL email@example.com
NOTE: This column was originally published in the Pund-IT Review.