EMC Wants To Protect Virtual Machines… Everybody’s VMs

While the kids are holding a wild party (6.9 on the Richter Scale) out on the left coast, the parents are making their own VMware-based noise back east with EMC RecoverPoint for Virtual Machines (V4.2). It’s a virtualized hypervisor-based replication and automated solution integrated into VMware’s cloud management software, according to EMC’s Jean Banko, Director of Product Marketing, Data Protection and Availability Division. “We are announcing a brand new member of the RecoverPoint product family.

The new storage-agnostic release, scheduled for a late September general availability, changes EMC’s focus from storage administrators to the virtualization administrators, said Banko. “With RecoverPoint for Virtual Machines, we’ve gone way up in the application layer.”

This is only a dot release – v4.0 debuted in April 2013, and was updated a year later to v4.1 – because the underlying engine has been around for a while and is well-established, she said. “Next year you will see us completely converge the code base of the two products.”

In addition to reaching out to a new audience, the new release and pricing broaden the potential customer base, said Banko. It provides enterprise capability down into the midmarket, and is attractively priced because it’s priced by VMs, starting with as few as 15 VMs. This is a huge opportunity, opening up the 70% of the market that EMC was not playing in, she added.

EMC is offering another carrot to entice new customers, a free trial ‘Try & Buy‘ download. Users will be able to download a free, fully functioning RecoverPoint for VMs software license for non-production environments in early October.

Solutions providing better data protection of VMs were on Jason Buffington, Enterprise Strategy Group’s, VMworld wish list. In a recent blog he noted that while there is still a lot of room for vendors to improve, the industry overall needs to move past the original question of “Can I back up your VM?” and even past “How quick can I restore your VM?”

Here’s what he’s looking for this week:

Does your data protection solution understand which VMs should be protected and how?

How protection/recovery enabled is your Virtualization Administrator?

Have you truly built your data protection product or service to understand highly virtualized environments?

Is the solution VM-aware (per VM or group-of-VMs), or simply hypervisor host-centric?

Are the management UI’s (standalone or plug-in) developed with the virtualization administrator in mind? Or are they backup UIs that you hope the virtualization administrator will learn?

And of course, how agile is the restore? How fast? How granular? How flexible to alternate locations (other hosts, other sites, other hypervisors, cloud services)?

Back in April the storage giant refreshed its Data Protection Suite (DPS), including data protection-as-a-service (). Rob Emsley, Senior Director of Product Marketing, said data protection “is an area of major focus. The focus is on our belief that data protection needs to evolve.” According to IDC, EMC grew its data protection software business 30% in the fourth quarter, and picked up 3% market share, he added.

“We see absolutely backup and DR as one of the first things to go up to the cloud, especially in the midmarket space, said Banko. EMC will be building out more of its hybrid cloud vision in the first half of 2015, and in the second half will focus more on providing solutions for service providers, building out the scalability and performance that service providers need.

The Fiddly Bits (& Bytes)

EMC RecoverPoint for Virtual Machines benefits include:

-accelerate for : protection profile templates; dynamic changes to infrastructure resources; certified with EMC ; REST APIs, community;

-empower data owners with app recoverability & accessibility – visibility and control; integrated with ; automated disaster recovery; ; optimized /; and,

-reduce protection cost & complexity – easy, flexible deployment configs; automatic provisioning; wizard-driven workflows; network bandwidth optimization; and storage agnostic.

The VM-based licensing model starts as low as 15 VMs, with discounts based on volume.

 

 

Author: Steve Wexler

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