Big Data Success Requires A Storyteller’s Touch

Wikibon’s recent survey revealed a number of challenges practitioners run up against as they strive to gain actionable insights from their data. Many of these challenges, as you might imagine, are technology related such as maintaining application performance and and integrating multiple data sources.

But survey respondents also detailed some of the top non-technology related barriers to Big Data success. Among the top: selling the value of Big Data analytics to end-users.

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