Can You Define the Cloud?

Can you define the cloud? Have you ever had a conversation with family or friends who do not work in technology and tried to explain or define what you do? Better yet, when you’ve had these kinds of discussions, have you asked what the other person thinks the cloud is? What kinds of answers did you get? “The Cloud” is one of the biggest marketing terms used in the twenty-first century, so shouldn’t everyone have at least a basic understanding of its definition?

One thing I have learned over the years is that outside of the people who work in technology, most do not really have a desire to understand the marketing terms with which they are bombarded. Instead, they are quite content with having the ability to repeat those technology marketing terms in a sentence that gives them the appearance of understanding the terminology. There’s nothing wrong with that for people who do not work in technology, and you have to give them credit for at least trying to understand.

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NOTE: This column was originally published in Newsletter.

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