Why Businesses Should Care About Apple’s iCloud Fiasco

typically dominates the news during the days leading up to a major new launch but last week’s headlines were probably far from what the company planned or hoped for. While any begets severe headaches for vendors, dealing with the fallout of high-profile victims, including recently-minted Oscar winner , and having their intimate stolen and posted online for all to see pushes the pain into nuclear migraine territory.

This confluence of events may be one of the reasons Apple’s response seemed so ham-handed. From the oddly self-congratulatory “40 hour” investigation the company claimed exonerated it of all wrongdoing to CEO ’s carefully legalistic “nothing’s broke but we’re going to fix it anyway” apologia in an interview with the Wall Street Journal, Apple’s response seemed deeply off the mark.

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NOTE: This column will be published in this week’s .

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