Although big data helps us all, I also wanted to point out that for the most part, information on us, the people—our interests, our shopping habits, our driving habits, and so much more—is what is being collected for this “big data.” Maybe a better term to use would be “people data.” At least then, people might open their eyes to see and understand what that data is.
One final thought: Since companies like Google are selling the information on us that they have collected, shouldn’t we be getting a cut of those profits? After all, it is our proprietary data. Maybe we should be getting a piece of the pie.
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NOTE: This column was originally published in The Virtualization Practice Newsletter.