Larry Ellison’s Softwar: The War to End All Wars?

is the last of the accomplished first generation founder/CEOs to step down. Larry and ’s impact in IT has been remarkable and will persist for years to come. Although IBM was responsible for developing the relationship architecture that made relational databases tick (Codd and Date), Larry and emerged as the most successful vendor of products. IBM, Informix, Sybase, and competed intensely during the 1990s and marketing messages sometimes got personal. Whether or not nature or nurture was the driving force behind Larry is hard to say but the result was that established market leadership thorough a combination of continuous product innovation and faster cycle times. The impact was that rose to become the largest RDBMS vendor in the world.

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