Larry Ellison’s Softwar: The War to End All Wars?
Larry Ellison is the last of the accomplished first generation founder/CEOs to step down. Larry and Oracle’s impact in IT has been remarkable and will persist for years to come. Although IBM was responsible for developing the relationship architecture that made relational databases tick (Codd and Date), Larry and Oracle emerged as the most successful vendor of RDBMS products. IBM, Informix, Sybase, and Oracle competed intensely during the 1990s and marketing messages sometimes got personal. Whether or not nature or nurture was the driving force behind Larry is hard to say but the result was that Oracle established market leadership thorough a combination of continuous product innovation and faster cycle times. The impact was that Oracle rose to become the largest RDBMS vendor in the world.
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