Hyperconverged – Hyper Market Acceleration
Why does this all matter? Convergence, whether it be full hyperconvergence or better engineering between infrastructure components that is delivered in a pre-configured turnkey manner, is here to stay. Traditional and emerging IT vendors are going to quickly have to determine how to stand out from the pack and light up their go to market campaigns and sales initiatives. Some vendors in this general market, VCE for example, are focused in on the large enterprise and are tooled with professionals that can carry an enterprise application conversation while other vendors; Maxta, for example, is still balancing its storage capabilities with hyperconvergance messaging.
The next 6 months matter! Messaging and marketing have to stand out from the adjacent IT vendor participants, and candidly, these vendors need to find ways to shorten sales cycles and get their go to market partners involved and incented so they can help transact in this new consumption model.
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