…Buyers & Sellers Must Learn to Compete in the Amazon…

Premise: has turned the into an API. This trend is having profound impacts on enterprise IT customers. In particular, the economics of infrastructure outsourcing (i.e. deployment, provisioning, management and orchestration), which formerly had negative economies of scale at volume, are beginning to track software – i.e. incremental costs go to $0. To compete with these cost structures, IT organizations and competitive vendors will have to either have massive scale or become highly vertically integrated.

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