IBM… Enterprise Computing and the Enterprise of Computing
Like most major IT vendors, IBM invites industry analysts to annual summits that detail its current state and how it has progressed over the past calendar year. But while there were many similarities between the Analyst Insights event IBM’s Software Group (SWG) hosted last week and those from previous years, there were also profound differences, particularly in how financial and business strategy issues were addressed.
That isn’t to say that tech industry analysts ignore finance but this year, IBM chose to frame many of its go-to-market strategies and development efforts in terms of the financial benefits they deliver to the company and its shareholders. Why is that important? For a couple of reasons.
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NOTE: This column was originally published in the Pund-IT Review.