IBM InterConnect 2016: Mobilizing the Cloud
Generalizing too randomly on the subject of IT business conferences is a mistake. There are virtually as many different kinds as there are vendors, and the experience of attendees varies widely from one to another. But it’s reasonable to say that hosting companies mostly use these events to cast a positive, often respectful light on themselves and their broader strategies.
In other words, vendors use conferences to build context—establishing narrative that makes sense of their activities, plans and goals—and consensus among customers and partners. That’s a more important process in some instances than others, particularly among vendors in the process of making over themselves and/or their businesses. IBM’s recent InterConnect 2016 in Las Vegas is a great example of how this process can work to the benefit of everyone concerned.
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NOTE: This column was originally published in the Pund-IT Review.