IBM’s DS8880: Sharpening the Focus on Mainframe Storage Needs

It’s been an odd half decade or so for the data industry. Despite the central roles that plays in IT products of every sort, vendors have been under pressure as traditional markets and opportunities continue to erode. Why so? For two reasons. First, because of the ongoing commoditization of components and hardware. Second, cloud players are using what are essentially loss-leading services to lure consumers and businesses, alike.

What are storage vendors to do in such circumstances? There’s no single or simple fix, but one approach is to willingly embrace leading edge storage technologies, like NAND-based flash drives. Another involves closely tracking and developing solutions that address clients’ core business needs. ’s new all-flash storage family highlights how the company is pursuing both these paths to its customers’ and its own benefit.

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NOTE: This column was originally published in the .

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