Data Center Transformation, Powered by NetApp Transformation

It’s no secret that has had a tough go of things these past few years, but I’ve just returned from its annual industry analyst meeting and it was clear to me during this full day discussion that today is not the of yesterday. In our internal discussions these past few years, we acknowledged that it had an excellent technology foundation, had made some good acquisitions but executed bad integrations, and needed a significant overhaul – a transformation, if you will – including getting beyond selling storage boxes. For example: up leveling the discussion rather than selling speeds and feeds; expanding the portfolio beyond storage to deliver more value; ridding itself of the antibodies that prevented acquired technology from thriving; and being bold(er) in its marketing.

NetApp was famous for technology innovations it never told anyone about (while other, bolder vendors claimed first mover advantage!) In the past two years, it has transformed to the point that the discussions we are having with it today are completely different than those we have had in the past. It is certainly not your father’s NetApp!

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