IBM DB2 Direct vs. Oracle: Innovation Is the Best Revenge
The tech industry has long promoted the concept and value of “co-opetition” – a process in which even viciously competing vendors can, in some areas, willingly cooperate in mutually beneficial ways. There are countless examples where the co-opetition dynamic works as advertised, some of them going back for decades.
For example, system vendors that develop their own networking switches, including Dell, HP and IBM also sell Brocade, Cisco and/or Juniper solutions. Similarly, though most major server vendors have their own in-house storage systems, they also support offerings from storage specialists, including EMC, HDS, NetApp and many others.
That doesn’t mean that co-opetition partners don’t occasionally get on the wrong side of one another. For example, Cisco’s decision to launch its own Unified Computing System (UCS) servers in 2009 rubbed many of its system vendor partners the wrong way. Then again, Cisco got some of its own back when strategic partner (and then-fellow VCE co-owner) VMware bought Nicera in 2012 to get a leg up in software-defined networking.
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NOTE: This column was originally published in the Pund-IT Review.