Killing The Magic In Apple
Last decade Apple was largely known for a cadence of hit products. You had the iPod in 2001, the iPhone in 2007, and the iPad closing out the decade in 2010. Steve Jobs passed in 2011. From then on, we’ve had the Apple Watch and, most recently, the Apple HomePod. The Apple watch is nowhere near the hit the iPad was and realize that the iPad itself seemed to go into decline shortly after Steve Jobs passed. The HomePod is too early (surveys don’t look great for it at the moment but it is early) into the market but given it is running against the dominant Amazon Echo which does more for about half the price prognoses isn’t very good for this product which, like the watch, broke the model of creating something that Apple could make look like everyone needed one.
At the core of this problem I think is a sharp pivot from a CEO who was a product guy and a CEO who is more of a process guy and a change in focus from product/customer, to Margin/Investor particularly large investors.
Let me explain because Apple is hardly alone with this.
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NOTE: This column was originally published in the Pund-IT Review.