Dell EMC OEM – A Pragmatic Strategy for IoT
Vendors explore market opportunities in widely diverse ways, ranging from the “bet early and seriously” approach Amazon took in crafting, subsidizing and launching its Web Services platform to the “start late, run fast and typically fall on your face” efforts of HPE and others whose attempts to catch up to AWS in public cloud failed miserably.
But a strategy often overlooked by vendors as preeningly self-obsessed as Birds of Paradise is to 1) avoid public displays of braggadocio, 2) pragmatically choose opportunities according to their potential commercial returns, and 3) organically develop and expand efforts as those markets evolve.
Dell EMC isn’t the only vendor offering a variety of original equipment manufacturing (OEM) services and solutions. However, the steady gains that the company’s OEM group has enjoyed, particularly in the past half-decade, are worthy of respect. So, too, is how those efforts resulted both in Dell EMC profiting today and being well positioned to new evolving markets, like Internet of Things (IoT) solutions.
A recent analyst briefing led by SVP Joyce Mullen, who leads Dell EMC’s OEM/IoT group, along with its Channel organization, provided insights into the company’s strategy, customers and solutions, including its new PowerEdge XR2 rugged servers.
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NOTE: This column was originally published in the Pund-IT Review.