Is Intel Melting Down? Hardly.

Hang around high-tech, or any other industry long enough and you learn that headline-worthy bad news comes in mostly predictable flavors.

There’s good old executive malfeasance, often complicated by breathtaking greed and/or egotism. Plus, don’t forget what might be called Stupid Employee Tricks which can range from simple misadventures to cluelessly earnest activities whose idiocy or sociopathology is utterly lost to those involved. To be fair, not all negative headlines are internally-created, so be sure to mention shady activities by associates, like contractors and partners.

Then there’s faulty/broken technology news. It’s difficult to speak of these events generally since they can range from marginal quality or manufacturing issues to catastrophic device failures. But despite their scope, what happens and how issues are corrected can get to the very soul of a company.

Why so? Because since those processes are often also controlled by executive fiat and board-level decision making, their impact on a company’s brand and core strategies can linger for months or years.

However, in best case scenarios, direct, intelligent action can help resolve the problems far more quickly and effectively than might be expected. That brings us to the current situation with and the design points reported early in January that make many of its chips susceptible to security exploits called “” and “.”

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NOTE: This column was originally published in the .

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