ESG in Conversation with ‘Coz’ at Pure Accelerate (Video)

John Colgrove (universally known as ‘Coz’) is one of the founders at Pure – that alone makes him interesting. But he also happens to be a genuinely interesting person; so when I got a chance to interview him at the recent event, naturally I took it.

I wanted to avoid the obvious “tell us about the products, Coz” (if you want to know about the happenings at the company and the event, you can see ’s On Location video and other blogs by Bob Laliberte, Scott Sinclair, and Mike Leone)….and so instead in just 5 minutes or so we manage to touch on the motivation of the company founders, the satisfaction of Pure implementations that deliver real value to humanity and not just to balance sheets, and the future – or at least semantic longevity! – of the and data industries.

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