Cisco and Collaboration
I’m at C-Scape, Cisco’s big analyst event which is held during Cisco Live, this week. One of the more interesting sessions was by Jonathan Rosenberg who is the VP and CTO of Cisco’s collaboration business. What caught my attention is that he opened with Metcalf’s law, which states that the value of a network is the square of the number of people on the network and he suggested this law also applied to communications tools. The reason this caught my attention is that it seems that most of the folks that are building collaboration/communications tools seem to believe that just building the tool is all you need. But, as Jonathan pointed out, if you don’t have a critical mass of folks actually using the tool it is worthless. He made a number of interesting additional observations let’s cover a few of them.
Tools Are Gaining Communications/Collaboration Features
According to Jonathan, there are a ton of developer tools that are gaining communications and collaboration features which may be causing some confusion about the purpose of these tools. This doesn’t change these tools into an alternative to email—the features just enhance these tools. However, they are creating (along with the social media stuff) a huge problem with regard to tracking the related conversations and managing them. The implication is there is an increasing need for a tool that can aggregate all of these conversations for the user. Kind of like the BlackBerry hub or Hootsuite for social media, but with far more reach. Cisco is developing just such a tool—a tool that can aggregate all communications—with WebEx Teams.
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NOTE: This column was originally published in the Pund-IT Review.