Lenovo DCG: New Solutions for …ROBOs
An interesting if little discussed sidelight on technology is how a rapidly maturing industry successfully serves increasingly sophisticated customers. This issue is present in numerous sectors and product classes, from automobiles to zippers. However, while the dynamic is clearly apparent in business-to-consumer (B2C) markets, it’s also a significant factor in business-to-business scenarios.
Why is that the case? Because like consumers, over time businesses have ready access to and become increasingly savvy about products and services they utilize. Consider how that has played out in IT over just the past decade or so with organizations rapidly transitioning from “bricks” to “clicks” business models leveraging IT resources. Not to mention companies adopting public cloud solutions, adapting to often opaque online advertising and contending with social media-enabled customers and ratings.
While scale is an obviously important point to consider here, these changes are impacting businesses of every kind and size. In other words, even small and medium sized businesses (SMBs) and use cases with relatively modest or specialized needs, such as remote and branch offices (ROBOs) require dependable, innovative computing solutions. Plus, they are also smarter and more demanding about what they buy today than ever before.
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NOTE: This column was originally published in the Pund-IT Review.